Kenya Power bags three awards at marketing gala

Kenya Power has won three awards at the 13^th marketing World Awards (MWA) held at the Ole Sereni Hotel in Nairobi on Saturday.

The Nairobi Securities Exchange (NSE) listed power distributor won the Public Sector Utility Brand of the Year Award and the Public Sector Communications Team of the Year Award. Further, the company’s head of communication Kevin Sang was awarded the Corporate Communications personality of the Year.

The awards were handed out during a ceremony where top African brands convened to celebrate excellence, innovation, and success in marketing and communications.

“We are very glad for this win which reflects our shared commitment to excellence and the power of teamwork in delivering value to our shareholders. Over time, we have continued to position our communications to reflect the reality of our operations and we will continue to strive for excellence in aligning our brand with the needs and aspirations of the communities we serve

The awards come on the back of a rigorous marketing campaign by Kenya Power dubbed “Uptake Token Meter Yako”. The campaign, which run in the months leading to August 31, 2024, rallied Kenyans to update their token meters to enable them access uninterrupted power services.

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The well-coordinated campaign was executed on all platforms, including print, broadcast and digital channels. It also saw the company encourage its high-ranking officials to help extend the message to the masses, particularly in their native languages. This saw the officials hosted in many vernacular radio and television stations to explain the token meter update campaign to their customers in detail.

Kenya Power is the sole power distributor in Kenya. The Kenyan government owns a stake of 50.1% in the company, while private shareholders own 49.9% of the firm. The utility booked a record net profit of Ksh30.08 billion in the year ended June 2024. This enabled it to pay a Ksh0.70 dividend per share to its shareholders. It is the first dividend the company has paid since 2017.

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